Ask anyone who’s booked a Dallas Cowboys weekend where to stay, and the answer is usually the same building you can see from the practice field. That’s the pull of this place: you walk out the front door and the Cowboys’ own headquarters is right there.
The Omni Frisco Hotel The Star is a 16-story, roughly 300-room hotel at 11 Cowboys Way, built as the anchor property of The Star, the Dallas Cowboys’ 91-acre headquarters and entertainment district. It’s the only hotel physically inside that district, which is both the entire reason to book it and the thing that shapes almost everything else about a stay here.
This guide covers what you’re actually booking: room types and rates, the pool, the restaurants, parking and fees, and who this hotel suits versus who should look elsewhere. It sits alongside our wider roundup of hotels in Frisco TX and our shortlist of hotels near The Star, which puts this property against its closest competitors.
At a glance
| Detail | What you get |
|---|---|
| Address | 11 Cowboys Way, Frisco, TX 75034 |
| Rooms | Around 300 guest rooms and suites across 16 floors |
| Nightly rate (2026) | Roughly $235–$320 depending on room type and dates — check current |
| Standout feature | Steps from Dallas Cowboys World Headquarters and Ford Center |
| Pool | The Edge — outdoor, fourth-floor, seasonal hours |
| Dining | Neighborhood Services, Lobby Bar, The Edge Waterside Bar & Lounge |
| Parking | Valet only — around $40/night overnight, $25/day (2026) |
| Best for | Cowboys fans, Star District visitors, business and event travelers |
Rooms and rates
Room counts vary a little depending on the source — the hotel’s own marketing cites 300 “beautifully appointed” rooms, while the booking page for guest rooms specifically references 273 standard rooms plus suites. Either way, you’re choosing between a handful of tiers: Deluxe, Executive, Premier and Suites.
Deluxe rooms are the entry point, with one king bed or two queens, floor-to-ceiling windows and a contemporary look that leans into Texas without going full ranch-house kitsch. Executive rooms are the largest standard category at around 495 square feet, still with the same floor-to-ceiling glass. Premier rooms buy you a better view and, depending on the floor, a look over The Star’s practice fields rather than the parking structure. Suites step up to a separate living area for anyone who wants room to spread out during a multi-day trip.
On price: expect roughly $235 to $250 a night for Deluxe rooms, climbing to around $317 for Premier, with suites quoted separately depending on category and season (2026 figures — confirm at booking, since these swing hard around Cowboys home games and major Star District events). Guests must be 21 or older to book a room; anyone 17 or younger counts as a child on the reservation.
Whatever tier you book, the baseline amenities are consistent across the hotel: a coffee maker, bedside charging stations built into the nightstands, a 55-inch flat-screen TV, individual climate control and in-room Wi-Fi. Bathrooms are functional rather than showpiece — good counter space, a walk-in shower or tub-shower combo depending on the room, nothing that will wow you the way a resort spa bathroom might. The suites, including the hotel’s top-tier suite category, add a separate living room and more glass, which matters if you’re spending a full day in the room between events rather than just sleeping there.
My honest read: don’t overpay for Premier unless a game-day view genuinely matters to you. The room itself — bedding, TV, climate control, the basics — is essentially identical between Deluxe and Premier. What you’re buying at the higher tier is floor height and a marginally better outlook, not more square footage or better fixtures.
The Edge pool: what it actually is
The Edge sits on the fourth floor, tucked into the building rather than perched on the roofline, with cabanas, food and cocktail service, and a view down over the plaza and practice fields. It’s open daily from roughly 6am to 10pm, though the poolside bar itself — The Edge Waterside Bar & Lounge — runs seasonally and closes for the colder months.
It’s a good pool for a downtown-adjacent business hotel. It is not a resort pool, and if you’re coming to Frisco expecting the scale of the golf-resort pool complexes out west of town, adjust your expectations. Summer weekends around home games get busy fast; a Tuesday afternoon in September is a different, much calmer experience. Every so often the hotel runs a seasonal pop-up bar concept on the pool deck through late summer, so check current offers before you plan a poolside evening.
Eating and drinking on site
Three dining outlets live inside the hotel, and all three are worth knowing before you assume you’ll be walking out to The Star for every meal.
Neighborhood Services
The full-service restaurant, with indoor and outdoor seating accessible either from the lobby or straight off the street. The vibe is modern-rustic comfort food rather than steakhouse formality, and it runs breakfast, lunch and dinner with OpenTable reservations. There’s a standing happy hour, The Hidden Play, Monday through Friday from 3 to 5pm, and a Burgers & Bourbon pairing night on Saturdays — both good ways to eat well without committing to a full dinner tab.
Lobby Bar
A quieter option for morning coffee or an evening glass of wine before heading out into The Star. It’s a stopover spot rather than a destination, which is exactly what a lobby bar in a business-heavy hotel should be.
Room service and private dining
In-room dining runs breakfast, lunch and dinner, which is more coverage than a lot of hotels in this category offer. The hotel also books private dining for corporate functions and small events — worth a call if you’re arranging a group dinner around a Cowboys weekend.
Step outside the hotel entirely and you’re inside the wider dining scene at The Star District, which has considerably more range than the hotel’s own three outlets. If steak is the goal for the trip, our guide to the best restaurants in Frisco TX and our dedicated look at the city’s BBQ scene are both a short walk or a five-minute drive away.
Why this hotel exists inside The Star
The Star is the Dallas Cowboys’ corporate headquarters and training facility, built around Ford Center, a 12,000-seat venue that hosts Cowboys practices along with high school football games, band competitions and concerts through the year. The hotel is built into that campus, not adjacent to it in the way a nearby property might claim to be.
The Star opened as a joint project between the Cowboys organization and the city of Frisco, and it’s become the anchor for a wider stretch of development along the Dallas North Tollway corridor — office towers, apartments and retail have kept filling in around it in the years since. Staying at the hotel puts you inside that momentum rather than watching it from a distance, which is part of why it draws as much corporate and relocation traffic as it does leisure travelers.
That location buys you two things a normal Frisco hotel can’t: you can walk to a Cowboys headquarters tour without getting in a car, and you can wander the plaza’s shops and restaurants — including Charlotte Jones Collection, the merchandise boutique tied to the Cowboys ownership family — without leaving the property boundary. For a full breakdown of what’s on that campus beyond the hotel, our Star Frisco visitor guide covers the headquarters tour, Ford Center events and the rest of the district in depth.
If your trip is built around Frisco TX sports more broadly — FC Dallas at Toyota Stadium, the RoughRiders at Dr Pepper Ballpark — this hotel is centrally located but not walking distance to either of those; you’re looking at a 10 to 15 minute drive.
Meetings, events and weddings
With roughly 24,000 square feet of event space split across 16 different rooms, from grand ballroom to intimate meeting rooms, this is one of the more capable event hotels in Frisco. It shows up regularly for corporate conferences tied to the surrounding office towers and for smaller weddings that want a downtown-adjacent, upscale setting without a full resort price tag. If a wedding is the goal, it’s worth comparing against the options in our guide to the best wedding venues in Frisco TX, The event floors handle everything from a 20-person board meeting to a few-hundred-person conference reception, and being able to walk attendees over to Ford Center or the Star District’s restaurants for an off-site dinner is a genuine selling point that a suburban conference hotel can’t match.
How it compares to Frisco’s other upscale hotels
Frisco has three hotels worth cross-shopping against this one, and each wins on a different axis. The Omni PGA Frisco Resort out west of town is the bigger, more resort-like property — four pools, a full spa, championship golf — but it’s isolated, with no walkable neighborhood outside the gates. This hotel is the opposite trade: a single pool and three restaurants, but you can walk to a Cowboys headquarters tour and a working entertainment district. If you want more options within a five-minute drive rather than on-property amenities, our list of hotels near The Star covers several alternatives that sit just outside the district at a lower nightly rate, and our luxury hotels in Frisco TX roundup puts all of the city’s upscale properties side by side.
The short version: book this hotel for the address and the Cowboys connection. Book the PGA resort for a golf or spa trip. Book a hotel just outside The Star if you want a lower rate and don’t mind a five-minute drive to reach the plaza.
Parking, fees and the practical stuff
This is a valet-only property — there’s no self-park option. Overnight valet runs around $40 plus tax per day with in-and-out privileges; day parking (no overnight stay) is roughly $25 plus tax. Build that into your budget before you compare the room rate against a hotel that offers free or cheaper self-parking.
- Check-in / check-out: 4pm check-in, 11am check-out. Late check-out to 3pm may be available for an additional $75; after 3pm the full nightly rate applies.
- Pets: Welcome under 25 pounds, with a one-time non-refundable $150 pet fee. Service animals are exempt from the fee.
- Fitness center: On-site, with Cowboys Fit day passes available for purchase for non-guests at around $10.
- Wi-Fi: Available throughout; complimentary for Select Guest loyalty members.
- Kids-eat-free style promotions: The hotel periodically runs seasonal family offers — kids eating free at breakfast and lunch during a defined summer window. These dates shift year to year, so check current offers when booking if traveling with children.
Getting there: DFW International Airport is about 22 miles out, roughly a 25-minute drive in normal traffic. Dallas Love Field is a similar distance, also around 25 minutes. There’s no hotel shuttle from either airport — plan on a rideshare (Uber or Lyft typically run about $45 each way) or a rental car. Our guide to getting to Frisco, Texas covers the fuller picture on tollways and airport routes.
Who should book it, and who shouldn’t
Book it if
- You’re visiting for a Cowboys headquarters tour, a Ford Center event, or want to be inside The Star rather than a drive from it.
- You’re attending a conference or corporate event and want on-site meeting space with a hotel attached.
- You want a genuinely upscale, centrally located base without committing to a full destination resort.
- You’re planning a trip built around things to do in Frisco TX broadly and want a location that’s a short drive from most of them.
Consider elsewhere if
- You want a resort-scale pool and amenity package — The Edge is a good hotel pool, not a resort pool. Our review of the Omni PGA Frisco Resort covers that end of the market.
- Free self-parking matters to your budget — this is valet-only, and the daily charge adds up over a multi-night stay.
- You’re traveling on a tight budget; our budget hotels in Frisco Texas guide covers options well under $150 a night.
- You want a quieter, more residential setting away from event-day foot traffic — The Star plaza gets genuinely busy on Cowboys game days and during major concerts at Ford Center.
Planning your stay
Best time to visit
September and October bring milder temperatures and lower humidity, which makes walking the plaza and using The Edge pool more comfortable than in peak summer. If you’re specifically chasing a Cowboys practice-adjacent atmosphere or a Ford Center event, book around the team’s published schedule rather than the season. See our best time to visit Frisco TX breakdown for the full year-round picture, and our Frisco TX weather guide for what to pack.
Alternatives to consider before you book
If the valet-only parking or the rate puts you off, it’s worth a quick look at what else sits within a five- to ten-minute drive. Several properties near The Star offer self-parking and a lower nightly rate while still keeping you close to the district’s restaurants and shops — see our guide to hotels near The Star for the shortlist. And if your trip has nothing to do with the Cowboys or downtown Frisco specifically, it’s worth weighing the wider set of options in our main Frisco TX hotel guide before you commit to paying a location premium you might not need.
Booking tips
Book direct through Omni for AAA, senior, government or promo code rates, and join the Select Guest loyalty program before you book — it’s free and gets you complimentary Wi-Fi plus a welcome drink from your first stay. If you’re coming for a specific event at Ford Center or a Cowboys home game, book as early as you can; rooms at this property sell out first among Frisco’s upscale options precisely because of the location.
What’s within walking distance
Beyond the hotel doors: the Cowboys headquarters tour, Ford Center, Charlotte Jones Collection and the rest of The Star District’s shops and restaurants. A short drive gets you to Stonebriar Centre for bigger-box shopping, and to the museums covered in our Frisco history, culture and museums guide.
A sample day using the hotel as your base
Here’s roughly how a first-time visit tends to go. Morning: coffee at the Lobby Bar, then walk over for the Cowboys World Headquarters tour — book that separately and in advance, since it sells out on weekends. Midday: lunch at Neighborhood Services or one of the other Star District restaurants a few minutes’ walk away. Afternoon: The Edge pool if the weather’s right, or a browse through Charlotte Jones Collection and the district’s other shops. Evening: dinner either back at the hotel or a short drive out to one of the restaurants covered in our Frisco restaurant guide, then a nightcap at the Lobby Bar or The Edge if it’s still open for the season. It’s a genuinely walkable day, which is unusual for a Frisco hotel stay and the main reason people book this property over something cheaper a few miles out.
Frequently asked questions
How much does it cost to stay at the Omni Frisco Hotel at The Star?
Expect roughly $235 to $250 a night for a Deluxe room and up to around $317 for Premier, before the valet parking fee (around $40 a night) and tax. Rates climb noticeably around Cowboys home games and major Star District events, so book early for those dates and confirm current pricing when you reserve.
Is the Omni Frisco Hotel at The Star actually connected to the Dallas Cowboys?
Yes — it’s built as the anchor hotel of The Star, the Cowboys’ 91-acre headquarters and training campus, and sits steps from Ford Center and the team’s corporate offices. It’s marketed as the official hotel of the Dallas Cowboys and is the only hotel physically inside that district.
Does the hotel have free parking?
No. Parking is valet only, at roughly $40 plus tax per night for overnight guests with in-and-out privileges, or about $25 plus tax for day parking. There’s no self-park option or free lot.
Is the Omni Frisco Hotel at The Star good for families?
It works reasonably well — the pool, seasonal kids-eat-free promotions and central location help — but it’s built primarily around business travel and Cowboys tourism rather than family resort amenities. Families wanting splash pads and multiple pools will find more built for them at a property like the Omni PGA Frisco Resort.
How far is the hotel from DFW Airport?
About 22 miles, roughly a 25-minute drive under normal traffic conditions. There’s no hotel shuttle, so budget for a rideshare (around $45 each way with Uber or Lyft) or a rental car.
Can you tour the Dallas Cowboys headquarters from the hotel?
Yes, and it’s the main draw for a lot of guests. The Cowboys World Headquarters tour departs from within The Star, an easy walk from the hotel lobby. Book tour tickets separately through the team’s own booking channel; they’re not automatically included with a hotel stay.
What’s the difference between Deluxe, Executive and Premier rooms?
Deluxe is the standard entry-level room with a king or two queens. Executive is the largest standard room category at around 495 square feet. Premier sits on higher floors with better views, typically over the practice fields rather than the parking structure, for a premium of roughly $75–$100 a night over Deluxe. All three share the same core furnishings and technology — the differences are size, floor and view, not fixtures.
Is The Edge pool open year-round?
The pool deck itself operates daily on a roughly 6am–10pm schedule, but the poolside bar and lounge service run seasonally and scale back or close during the colder months. If a poolside evening with food and drink service is part of the plan, book in the warmer months and confirm the bar’s current hours before you go.
Final thoughts
The Omni Frisco Hotel at The Star is the right call when the location is the point. If a Cowboys headquarters tour, a Ford Center concert, or simply being inside the busiest entertainment district in Frisco is what you came for, nothing else in the city puts you closer. The rooms are solidly upscale rather than showstopping, the pool is a good hotel pool rather than a resort centerpiece, and the valet-only parking will nudge your real nightly cost up more than the headline rate suggests.
Book it for the address, not for amenities you could find cheaper elsewhere. If your priority is a pool day or a golf trip, look at the resort properties west of town instead; if your priority is walking distance to the Star District and a genuinely central Frisco base, this is still the easiest choice on the list.
