Frisco built itself into “Sports City USA” one venue at a time, and the smallest of the big ones is easy to overlook: a 6,000-seat arena tucked off the Dallas North Tollway where you can watch tomorrow’s NBA players tonight, for less than the cost of parking at an actual NBA game. That’s Texas Legends Frisco basketball — the Dallas Mavericks’ G League affiliate, playing home games at Comerica Center from November through spring. This guide covers the team, the arena, what tickets actually cost, and how to build a night around it, whether you’re slotting it into a broader look at the Frisco TX sports scene or just need something to do on a Saturday night in Frisco.
At a Glance: Texas Legends at Comerica Center
| Detail | Info |
|---|---|
| Team | Texas Legends — NBA G League affiliate of the Dallas Mavericks |
| Venue | Comerica Center, 2601 Avenue of the Stars, Frisco, TX 75034 |
| Capacity | Seats up to 6,000; most Legends games run a smaller bowl configuration |
| Season | Roughly November through spring; the 2025–26 slate runs 50 games (24 home) |
| Ticket prices | Around $10 and up on resale sites, averaging roughly $35 (2026 — check current pricing) |
| Parking | Two garages on-site, roughly $5–$15 per event, cash only |
| Box office | (214) 387-5620, north side of the building facing Gaylord Parkway |
Who Are the Texas Legends?
The franchise didn’t start in Texas at all. It began in 2006 as the Colorado 14ers, an NBA Development League club based near Denver, and won a D-League championship in its third season after a run through the playoffs that included a league-record 155-point game against the Albuquerque Thunderbirds. In June 2009, Dallas Mavericks executive Donnie Nelson bought the team and relocated it to Frisco, where it took on a new name, colors, and logo ahead of the 2010–11 season. Basketball pioneer Nancy Lieberman was hired as head coach for that first Frisco season, making her the first woman to lead a men’s professional basketball team — a genuinely notable piece of Frisco sports history, not just trivia. The Legends opened their Frisco era with a league-record 84 points in a single half and a 5–1 start, the best six-game opening for an expansion team in league history at the time.
The team is now owned and operated directly by the Dallas Mavericks, and it functions as exactly what a G League team is designed to be: a proving ground for players, coaches, officials, and front-office staff on the path to the NBA. League-wide, more than half of all NBA players have spent time in the G League at some point in their careers, which is part of why watching a Legends game means watching guys who are one call-up away from an NBA roster, not a permanent minor-league fixture. Several players have moved between the Legends and NBA rosters over the years on assignment or after standout G League seasons — that churn is the whole point of the league, and it’s what makes a random Tuesday night game genuinely worth watching if you like spotting talent early.
Comerica Center: The Venue
Comerica Center — formerly Dr Pepper Arena — opened in 2003 as a public-private partnership between the Dallas Stars, the City of Frisco, and Frisco ISD, funded through a tax reinvestment zone, hotel-motel taxes, and the local economic development corporations. It’s a genuinely multi-purpose building: it’s the official practice facility and executive office for the NHL’s Dallas Stars (practices are open to the public, which is a fun freebie if you time a visit right), home to the Texas Legends, host venue for the Dallas Pulse pro volleyball team, and a regular stop for concerts, family shows, corporate conferences, and even Frisco ISD graduations. The arena seats up to 6,000 for full-capacity events, though basketball games typically run a smaller bowl setup, closer to 5,000, which keeps the atmosphere tight rather than cavernous — you’re never that far from the court, even in the upper rows. The building itself has a state-of-the-art sound system, multiple HD video screens around the bowl, and a private lounge area alongside its suite level, so even though it’s a fraction of the size of the Mavericks’ arena in Dallas, it doesn’t feel like a stripped-down experience.
Getting there and parking
The address is 2601 Avenue of the Stars, Frisco, TX 75034, right at the corner of the Dallas North Tollway and Gaylord Parkway — an easy pull-off if you’re coming from anywhere in DFW, and one of the more straightforward arena drives in the metro since it sits well clear of downtown Dallas traffic. Two parking garages sit just west of the arena with roughly 2,100 spaces between them, and both run cash-only on event nights, typically somewhere between $5 and $15 depending on the event. Bring small bills; the lots don’t take cards. If you’d rather skip parking entirely, rideshare drop-off is straightforward given the building’s size — nothing like the logistics of an NBA arena downtown. The box office is on the north side of the building facing Gaylord Parkway if you need to handle anything in person before a game.
Seating and atmosphere
Because the bowl is relatively small compared to an NBA arena, sightlines are good from almost anywhere, and the crowd noise carries. Premium options include the Choctaw Club Lounge and suite rentals for groups wanting something more upscale than general seating, but the honest appeal of a Legends game is that you don’t need premium seats to feel close to the action — that’s true from most of the lower bowl.
What to Expect During a Game
A Legends game runs shorter and looser than an NBA night — four quarters of G League basketball, a halftime built around fan contests and kids’ activities rather than a full concert-length production, and a genuinely relaxed crowd that skews toward families and local season-ticket regulars rather than a sea of visiting-team jerseys. The team mascot, Dunker, works the crowd throughout, and the Texas Legends Dancers perform at breaks in the action. Because the arena’s smaller than an NBA venue, in-game promotions and t-shirt tosses actually reach most of the building instead of getting lost in the upper deck. If you’ve been to a minor-league baseball game and liked the mix of real competitive sport with a more casual, promotion-heavy atmosphere, a Legends night hits a similar register on a basketball court.
Tickets and Prices
Single game tickets
Single-game tickets are sold through Ticketmaster and the usual resale marketplaces. Pricing swings by opponent and seat location, but resale listings commonly start around $10 and average somewhere in the mid-$30s for a 2026 game (secondary-market pricing — check Ticketmaster or the Legends’ own site for face-value options, which often run lower). Weeknight games against less-hyped opponents tend to be the cheapest tickets in town for live professional basketball in DFW.
Season tickets and memberships
The Legends offer season ticket packages and an “Owners Club” membership tier for fans who want to commit to the full slate, plus a separate Premium Experience option for suite-level access. For current pricing and availability, the team points fans to info@texlegends.com or 214-469-0822 rather than posting fixed rates online, since packages vary by seat location and season. Season ticket holders also get access to member-only perks like priority seating for the College Classic and other Comerica Center events, which can make the math work out better than buying single tickets if you know you’ll attend regularly.
Group tickets
Group Night Out packages are available for larger parties — school groups, birthday parties, corporate outings — with discounted per-ticket pricing that varies by group size and game. Comerica Center’s group tickets page and the Legends’ own group experiences page both handle these bookings; it’s worth calling ahead rather than assuming a walk-up group rate exists.
Gameday Experience
This is where the Legends lean hard into being a family option rather than a pure sports bar crowd. There are kids’ zones on both ends of the court with activities running throughout the game — think bounce houses and interactive games, not just a coloring table — and post-game autograph sessions open to all fans after every single game, free of charge. That last part is a genuinely rare perk in professional sports; you’re not paying extra for a “meet and greet” tier, you’re just staying after the final buzzer. Between the affordable ticket prices, the shorter game length compared to an NBA night out, and the deliberately family-friendly programming, it’s an easy first live-basketball experience for a kid who isn’t ready to sit through a full Mavericks game across town.
The team also runs themed nights throughout the season — military appreciation nights, charity partnerships, and other promotional evenings that add an extra reason to pick one date over another if you’re flexible on when you go. None of these are guaranteed to line up with your travel dates, so if a specific theme night matters to you, it’s worth checking the schedule before locking in tickets rather than assuming every game has the same promotions.
The Season and Schedule
The Texas Legends play a 50-game regular season in a typical G League year — 24 home games, 24 road games, and two at neutral sites, running from around November into spring. Home dates shift year to year along with the rest of the G League’s scheduling, so check the current Legends schedule or Comerica Center’s events calendar before you plan a trip around a specific matchup. Comerica Center also hosts the Texas Legends College Classic, a multi-day college basketball showcase — the inaugural event ran December 18–21, 2026 — so if college hoops is more your speed than the G League itself, that’s worth watching for on the calendar too.
Planning Your Visit
- Arrive early for parking. With two garages and roughly 2,100 spaces combined, it’s rarely a struggle to find a spot, but cash-only lots move slower than card readers — have bills ready before you pull up to the gate.
- Food and beverage is available inside the arena; if you’ve got dietary needs or a picky kid, it’s worth checking Comerica Center’s food and beverage page ahead of time rather than hoping for options at the concession stand.
- Dress for an indoor arena. Comerica Center runs on the cooler side, like most ice-adjacent buildings — the Dallas Stars practice here too — so a light layer is smart even in summer.
- Stay for autographs. If your kid’s excited about meeting a player, plan on an extra 20–30 minutes after the final buzzer for the post-game session near the court.
- Check the full calendar, not just Legends home games — Comerica Center runs concerts, Dallas Pulse volleyball, and other events on non-basketball nights, so double-check what’s actually scheduled before you drive over expecting a game.
- Time a visit to catch a Dallas Stars practice if you’re also into hockey — practices are open to the public and happen at the same facility, though schedules aren’t published as far in advance as game nights.
- Consider a weeknight game if budget matters more than atmosphere — weeknight tickets tend to be the cheapest of the season, and the arena’s small enough that even a lighter crowd still feels lively.
Legends Basketball vs. a Mavericks Game
It’s worth being upfront about what you’re getting, since “G League” confuses some first-timers. This isn’t Luka-level star power, and it’s not the polished, expensive production of a Mavericks night at American Airlines Center in Dallas. What it is: real professional basketball, played by athletes who are one hot streak from an NBA call-up, in a building small enough that you can actually see the game from nearly every seat without needing a scoreboard replay to follow the action. Ticket prices are a fraction of an NBA game, parking is a fraction of the cost and hassle, and the whole night runs shorter. For a family that wants a taste of live pro basketball without the AAC price tag, or for a serious hoops fan who likes watching development-stage talent, the trade-off leans heavily in the Legends’ favor. If you’re chasing a marquee superstar matchup, that’s still a drive to Dallas — but for a solid, affordable night of real competitive basketball in Frisco itself, Comerica Center delivers.
Pairing It With the Rest of Frisco’s Sports Scene
Comerica Center is one stop on what’s become a genuinely dense sports map in Frisco. If football’s more your thing, The Star — the Dallas Cowboys’ headquarters and practice facility — is a short drive away and worth touring even outside football season. Soccer fans should look at Toyota Stadium, home to FC Dallas, and baseball fans have Dr Pepper Ballpark, where the Frisco RoughRiders play through the summer — between the Legends’ winter season and the RoughRiders’ summer schedule, there’s genuinely something to catch in Frisco most months of the year. For the full picture of what the city offers beyond these headliners, the Frisco TX sports guide ties it all together.
Comerica Center’s not purely a basketball building either — if a concert happens to land on your travel dates, it’s worth checking the concerts and live music in Frisco roundup before you book anything else that night.
If you’re making a weekend of it, the Frisco hotel guide covers lodging options around the city, and if you’d rather stay closer to the entertainment district, hotels near The Star put you within a short drive of both venues. Hungry before tip-off? The best restaurants in Frisco guide and the Frisco BBQ guide both cover solid pre-game options. And if you’re building a broader trip around Frisco, the things to do in Frisco TX guide and Frisco’s top attractions are good starting points, while things to do in Frisco this weekend is worth a check if your dates are flexible. Traveling with kids? The Frisco family vacation guide has more on building a trip that works for the whole crew, and a Legends game is a solid, budget-friendly slot in that kind of itinerary.
Frequently Asked Questions
Who do the Texas Legends play for?
The Texas Legends are the NBA G League affiliate of the Dallas Mavericks, owned and operated directly by the Mavericks organization. Players on the Legends’ roster are typically prospects, two-way contract players, and NBA players on assignment, all working toward or maintaining NBA-level roster spots. The franchise relocated to Frisco from Colorado in 2009 and has played at Comerica Center ever since.
Where is Comerica Center located?
Comerica Center is at 2601 Avenue of the Stars in Frisco, TX 75034, at the intersection of the Dallas North Tollway and Gaylord Parkway. It’s the same building that’s also the Dallas Stars’ official practice facility and executive offices.
How much are Texas Legends tickets?
Resale sites commonly show 2026 tickets starting around $10, with an average closer to the mid-$30s depending on opponent and seat location. Face-value pricing through Ticketmaster or the team directly can run lower — it’s worth comparing before buying on a secondary market.
Is parking free at Comerica Center?
No. Two on-site garages handle event parking, typically running $5 to $15 per event, and both are cash-only, so bring bills rather than counting on a card reader at the gate.
When does the Texas Legends season run?
The G League regular season generally runs from around November through spring, with the Legends playing roughly 50 games a year, split between home dates at Comerica Center and road games. Exact dates shift annually, so check the current schedule before planning a visit.
Is a Texas Legends game good for kids?
Yes — the team builds its gameday experience around families, with kids’ zones on both ends of the court, activities throughout the game, shorter length than an NBA game, and free post-game autograph sessions with players after every home game. Ticket prices are also low enough that bringing the whole family doesn’t require a special-occasion budget the way an NBA night out often does.
What is the NBA G League?
The G League is the NBA’s official minor league, made up of 27 teams (including the Texas Legends) that develop players, coaches, officials, and front-office staff for NBA roles. It also serves as the league’s testing ground for rule changes. More than half of all current NBA players have spent time in the G League at some point.
Accessibility and Other Practical Notes
As a modern arena built as part of a public-private city partnership, Comerica Center offers standard accessible seating and accommodations — if you need specific arrangements, it’s worth calling ahead through the box office rather than sorting it out at the gate. Bag policies and other entry rules follow a typical arena A-Z guide posted on Comerica Center’s site, so it’s worth a quick glance before you pack for the night, especially if you’re bringing a diaper bag or anything bulkier than a small purse.
Final Thoughts
A Texas Legends game is one of the better values in DFW sports — cheap tickets, an arena small enough that every seat feels close, and a genuinely kid-friendly atmosphere that doesn’t require premium pricing to enjoy. It’s not the Mavericks, and it’s not trying to be; it’s a night of real professional basketball, a shot at watching a future NBA player before anyone outside North Texas knows the name, and an easy addition to a Frisco sports weekend that might already include a Cowboys facility tour or a RoughRiders game. Check the current schedule, grab tickets ahead of a weeknight game if budget’s the priority, and stick around after the buzzer — the autograph line is half the fun.
